Halloween Influencer Campaign for EUROPA radio plays
Crafting Fun in a Holiday Home with Hedda Hex
“Experience real spooky fun in the holiday home: The idea of combining the latest radio play episode of Hedda Hex with a DIY theme and a stay at Landal GreenParks immediately appealed to me. A collaboration like this is a win-win for everyone involved.”
Claudia Schaumann, blogger and Spiegel best-selling author
The task
Just in time for Halloween, EUROPA Hörspiele released the new episode of the beloved series Hedda Hex: “Hui Buh rettet Halloween” (“Hui Buh Saves Halloween”). Our challenge was to integrate the little witch’s adventures into the seasonal event and engage parents.
The implementation
Halloween is crafting time. Mom influencers with a knack for DIY know the best decoration ideas and spookiest recipes for Halloween. While they made “sausage mummies” and ghost decorations with their children, Hedda Hex played in the background.
We have selected four influencers with a particular penchant for DIY and handicrafts for the campaign. At the same time, Claudia from the blog “Was für mich” travelled to our customer Landal GreenParks’ Hof van Saksen holiday resort to spend a great autumn holiday with her family, with lots of Hedda Hex spooky fun planned in their holiday home.
The result
Dressed up as ghosts and witches, the children crafted bats and mummy lanterns, and prepared delicious spooky snacks: These emotionally resonant scenes, complemented by captivating audio clips from the radio play, formed the content that influencers shared, receiving enthusiastic responses from their followers. The campaign garnered 186,000 views and numerous engaging comments.
Thanks to Claudia’s co-authored post “Was für mich”, Landal GreenParks and EUROPA Hörspiele were also able to benefit from an additional reach – particularly among the congruent target group of families with children.
Further Cases
One trend, three bloggers, three regions: With a cooking blogger collaboration for Landal GreenParks, we bring real culinary delight to the holiday home.
For the toy manufacturer
Schleich, we generate content
that hits home and stories that
get read. We know how to strike
a chord with parents.
Crimefluencer campaign:
Actors and influencers put their
detective skills to the test
for the new Puzzle X Crime
from Ravensburger.