Uhlmann PR | Quadrat Türkis

Landal GreenParks: Cooking blogger collaboration

Genuine culinary delights in the holiday home

“It’s wonderful when creative ideas are taken up by the client and then put into action in the best possible way. With the cooking blogger campaign, in collaboration with the bloggers, the PR and social media team from Landal GreenParks, and the partner Mepal, we launched a high-reaching cooperation.”

Solveig Dülfer, Senior PR Consultant, UHLMANN PR

The task

In line with our client Landal GreenParks’ marketing campaign “Real Holidays”, a low budget event needed to be created covered by social media.

The goal: sparking interest in vacationing at a Landal holiday park.

Uhlmann PR | Illustration Schaufel und Topf mit Erde
Uhlmann PR | Illustration Wassertropfen
Uhlmann PR | Illustration junger Pflanzen-Trieb

The implementation

“One trend, three bloggers, three countries, three regional dishes: ‘Genuine Delight’ in the holiday home.”

That was our idea for a cooking blogger collaboration. So we invited one cooking blogger each to a holiday accommodation at Landal GreenParks in the Netherlands, Germany, and Austria.

There, they proved that cooking in a holiday home with fresh, regional ingredients is extremely tasty and straightforward. The bloggers shared their experiences on their social media channels, backed by posts and reels from our client, Landal.

The collaboration was rounded off by working with Mepal, the supplier of food and storage containers.

The results

Enjoyment in the holiday home was a hit: the reach on the three blogger channels was nearly 80,000. The engagement rate on the Landal Instagram channel was very high at 11.3 %.

Additionally, we successfully leveraged the topic for radio PR. With a two-minute radio editorial, we translated the campaign into an audio format. 18 radio stations in Germany, Austria, and Switzerland covered the event, reaching 1.2 million listeners.

Uhlmann PR | Illustration Baum, Eiche
Uhlmann PR | Quadrat Gelb

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