Social Media campaign for EUROPA radio plays
Content with added value for the summer
“We have already put many collaborations into practice with UHLMANN PR and we know: The concept of social media marketing is always creative and appealing to families.
This also applies to the idea of linking the new audio stories “Rulantica” and “The Flying School of Adventurers” with the search for holiday entertainment. Parents and children instantly recognise the added value of a relaxing beginning to the holidays. We have also created an adventure feature for fathers with a link to Europa-Park.”
Kai Bösel, influencer and owner of the Daddylicious blog
The task
Two new episodes of the EUROPA audio stories “Rulantica” and “The Flying School of Adventurers” were launched in summer 2023. How do 10 to 13-year-old children and their parents find out about them?
Our task: track down fantasy fans, audio story fans and Europa-Park fans and get them excited about the new episodes.
The implementation
The new episodes came out just in time for the start of the summer holidays. Perfect for combining both themes – audio stories and holidays. All parents are looking for ideas to shorten the travelling time and to provide variety at the holiday destination.
We know: Well-made audio stories are at the top of the activity list. To make the current hook more attractive, we put the stories’ connection to Europa-Park centre stage. Three influencers with a large following combined the audio story suggestion with an attractive prize draw for the Rulantica Water World.
The result
Both of our collaborating partners for fathers, the Daddylicious and Netpapa blogs, focused on adventure features in the stories: keyword Familycation.
The amount of action in the audio stories as well as in Europa Park came across really well.
Blog, Instagram, Facebook, Pinterest – we reached the community of both fathers on all social media channels: remarkably through the draw prize competition.
The story was told with a lot of emotion and, keeping with the theme, underwater scenes of mermaids swimming in a pool were added by the Großeköpfe Blog. The high engagement rate of 5.2% shows that the followers also found the topic exciting.
Further cases
Credibility scores: In sustainability communication for Zapf Creation, the facts speak for themselves. Concrete facts and figures as well as achieved goals take centre stage.
Jigsaw Puzzle fun for dad and child: In the influencer collaboration for the 3D Jigsaw Puzzle Dodge Challenger by Ravensburger, we put the dad-child quality time in the spotlight.
For the toy manufacturer Schleich, we generate content that hits home and stories that get read. We know how to strike a chord with parents.