Influencer campaign: 3D jigsaw puzzle Dodge Challenger
3D jigsaw puzzle fun for dads and kids
“Spend quality time with your children and have a lot of fun yourself: UHLMANN PR’s approach for the social media campaign of our new 3D Jigsaw Puzzle Dodge Challenger convinced me.
The lively posts of the influencers and the resulting high engagement rate show that we made the right choice.”
Stefanie Traub, PR Manager, Ravensburger
The task
Ravensburger expanded its 3D jigsaw puzzle collection with a real muscle car: the legendary Dodge Challenger SRT Hellcat Redeye Widebody.
Our task: Placing this novelty on the social media channels of convincing gatekeepers in the run-up to Christmas.
The implementation
One thing was clear to us from the start: Dads and car enthusiasts are crazy about the iconic Dodge Challenger SRT Hellcat. So, we focused on dad influencers and a high-reach car influencer.
Through a digital campaign with nine carefully selected partners, we put the Dodge on the road. Among them were Sat.1 host and car enthusiast Matthias Killing and Grimme Award winner André Dietz with his wife Shari.
With dad influencers, we focused on quality time – the time that fathers deliberately and intensively spend with their children.
The results
Dads were enthusiastically doing the jigsaw puzzle with their children, an uncle with his brother and niece: the Dodge Challenger as a 3D jigsaw puzzle thrilled followers on Instagram, Facebook, and other platforms. Blog posts, reels, and posts were rewarded with numerous likes and comments.
With the digital campaign, we achieved a reach of nearly 400,000 users and a substantial engagement rate of 8.8 %.
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