Landal GreenParks: Cooking blogger collaboration
Genuine culinary delights in the holiday home
“It’s wonderful when creative ideas are taken up by the client and then put into action in the best possible way. With the cooking blogger campaign, in collaboration with the bloggers, the PR and social media team from Landal GreenParks, and the partner Mepal, we launched a high-reaching cooperation.”
Solveig Dülfer, Senior PR Consultant, UHLMANN PR
The task
In line with our client Landal GreenParks’ marketing campaign “Real Holidays”, a low budget event needs to be created covered by social media.
The goal: sparking interest in vacationing at a Landal holiday park.
The implementation
“One trend, three bloggers, three countries, three regional dishes: ‘Genuine Delight’ in the holiday home.”
That is our idea for a cooking blogger collaboration. So we invite one cooking blogger each to a holiday accommodation at Landal in the Netherlands, Germany, and Austria.
There, they prove that cooking in a holiday home with fresh, regional ingredients is extremely tasty and straightforward. The bloggers share their experiences on their social media channels, backed by posts and reels from our client, Landal.
The collaboration is rounded off by working with Mepal, the supplier of food and storage containers.
The results
Enjoyment in the holiday home is a hit: the reach on the three blogger channels is nearly 80,000. The engagement rate on the Landal Instagram channel is very high at 11.3 %.
Additionally, we successfully leverage the topic for radio PR. With a two-minute radio editorial, we translate the campaign into an audio format. 18 radio stations in Germany, Austria, and Switzerland cover the event, reaching 1.2 million listeners.
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