Influencer campaign: #Real fun in the holiday home
Landal GreenParks and Ravensburger collaborate
“‘#Real fun in the holiday home’: Thanks to their diverse industry knowledge in the family and travel sector, the UHLMANN PR team has brought us together with toy manufacturer Ravensburger. Together, we created an authentic and approachable social media campaign that generated an impressive reach for Ravensburger, Landal and the influencers involved. The result? An unforgettable holiday experience full of fun and games!”
Mareike Droste, Social Media Marketeer, Landal GreenParks
The task
Ski season launch at Landal ski parks: What do the parks offer families, couples and groups of friends in winter and how can we emotionally convey the magic of winter to our audience?
The implementation
Start the day on the slopes, and in the evening, cosy up and enjoy some game time! This is ‘#Real fun in the holiday home’. Eight influencers with different focuses (families, couples and groups of friends) visited the holiday parks in Winterberg and Austria. A snow-covered landscape and plenty of activities awaited the holidaymakers there.
In the evening, it was time to play, bluff and laugh with a personalised selection of Ravensburger games for each holiday group.
The result
A dog joyfully playing in the snow, exhilarating ski runs, a behind-the-scenes glimpse of a mountain station, a horse-drawn carriage ride, and laughter during a game of Kakerlakak: the influencers shared a range of emotional and captivating moments on their Instagram channels, highlighting the variety of activities available at the holiday park.
At the same time, they presented games that are a must-have on every holiday. An attractive giveaway with a co-authored post rounded out the collaboration and ensured a high reach.
Further Cases
We realised an influencer
campaign for EUROPA radio plays with added value for the
target group of parents
and children.
One trend, three bloggers, three regions: With a cooking blogger collaboration for Landal GreenParks, we bring real culinary delight to the holiday home.
For the toy manufacturer
Schleich, we generate content
that hits home and stories that get read. We know how to strike
a chord with parents.