Strong Licensing Partners for Zipster
Strategic Consultancy for Successful Partnerships in the Family Market
“UHLMANN PR has an exceptional instinct for brands, target audiences and trends. Thanks to their expertise, we were able to secure strong licensing partners that are a perfect match for Zipster. The collaborations have produced unique collections that reflect our values and have made us significantly more visible to German customers.”
Evie Kalo, Founder of Zipster
The task
How do you win the hearts of German families for a young Dutch brand?
For Zipster, the Amsterdam-based fashion label offering sustainable children’s and family clothing made from soft bamboo fabric, we develop a comprehensive communications strategy to support the brand’s entry into the German market.
A key pillar of this strategy: strategic licensing partnerships designed to boost awareness and affection for Zipster among German families. The partners need to align perfectly with Zipster’s modern, sustainable brand world and emotionally resonate with parents of children aged 0 to 8.
The implementation
Successful licensing collaborations thrive when brands, audiences and values are in perfect harmony.
To achieve this, we analyse all relevant criteria for Zipster – from target group alignment and brand universe to look and feel, awareness levels, shared values and legal frameworks.
Drawing on our in-depth market expertise in the family and licensing sectors and our direct access to established licensors, we identify a curated selection of suitable partner brands. We evaluate potential, initiate conversations, and deliver concrete partnership recommendations tailored to the German market.
The result
Zipster launches its market offensive with five licensors identified by us. The first partnership – with Janosch – proves to be an emotional perfect match. The iconic characters such as the “Kleiner Tiger” and “Tigerente” immediately evoke childhood memories among parents and inspire trust. At the same time, Zipster’s core values – sustainability, closeness and community – align seamlessly with the Janosch world.
The resulting collection combines Dutch design with Janosch’s unmistakable illustrations, delighting families through authenticity and style.
To introduce the Zipster x Janosch collection, we inform media and key influencers through a press release and product mailing to selected journalists from the family, lifestyle and sustainability sectors.
The response is overwhelming: families embrace the collection enthusiastically, and many pieces sold out shortly after launch. Further collections with established partners will follow in the coming months – each one chosen for its strong audience fit and significant growth potential.
Further Cases
For the brand development of Zipster in Germany, we develop a targeted communication strategy and bring Zipster into the hearts of the target group.
For the toy manufacturer
Schleich, we generate content that
hits home and stories that
get read. We know how to strike a chord with parents.
With the most successful PR campaign to date of our client Studienkreis ‘School Stress and Mental Load’, we bring the brand into the media nationwide.