Doing good when buying books
PR campaign with a small budget for buch7
“UHLMANN PR truly understands our mission and the challenges we face. As a non-profit organisation, we require PR strategies that are both cost-effective and impactful, effectively communicating our unique values on a small budget.“
Isabella Sadlo, Public Relations, buch7
The task
Generating attention for a worthy cause is a fulfilling task.
For the online social bookseller buch7.de, which donates 75% of its profits, public relations work has to be effective and lean at the same time. Given this challenge, we have consistently introduced new PR measures for many years to reach responsible book buyers.
The implementation
Our motto is to work with precision and care.
Which groups of people value the environment and social issues so much that they consider them while shopping? We find our target audiences in women’s, gardening, mindfulness and organic media, for example, where there are still influential print titles in this sector.
Our second focus is on social media: this is where we are making buch7 even more visible through influencer and Instagram ad campaigns.
The result
Buy books and do good: we developed customised content suggestions and used them to appeal to editorial teams.
As an online social book seller, buch7 is now recognized by passionate micro-influencers on Instagram, where book lovers can discover their mission and connect with the community at numerous touchpoints.
Further Cases
Jigsaw Puzzle fun for dad and child: In the influencer collaboration for the 3D Jigsaw Puzzle Dodge Challenger by Ravensburger, we put the dad-child quality time in the spotlight.
Crafting Fun in a Holiday Home: For the Halloween episode of Hedda Hex, we implemented an influencer campaign for EUROPA and Landal.
For the toy manufacturer Schleich, we generate content that hits home and stories that get read. We know how to strike a chord with parents.