Content Creation for World Doll Day
Showcasing BABY born’s Fashion Expertise Through Storytelling
“With an exciting and emotional behind-the-scenes look, we showcased our fashion expertise for World Doll Day. The background story of our doll fashion designer struck exactly the right balance between brand messaging and entertaining content.”
Jenny Mingolla, Marketing Manager, Zapf Creation
The task
Zapf Creation tasked us with creating compelling content and occasions to emotionally position the BABY born brand in the media. The goal was to elevate the topic of doll play in a high-impact way, while establishing BABY born as a fashion-forward love brand in children’s bedrooms. We used World Doll Day 2022 as a storytelling opportunity to bring the captivating narrative behind the fashion collections to life.
The implementation
We crafted a striking narrative centred on the profession of a doll fashion designer, seamlessly linking it to BABY born’s fashion credentials. At the core was an exclusive interview with head designer Carmen Leutheuser, offering a behind-the-scenes look into her creative world, from fashion weeks to the sketchpad. We strategically placed the content in family and lifestyle media, using the strength of the BABY born brand as an emotional anchor for the campaign.
The result
On World Doll Day, 11 June 2022, our storytelling approach successfully captured the attention of both daily media and leading family and lifestyle titles. A standout achievement was the in-depth, two-page interview with BABY born’s head designer featured in InStyle Mini & Me magazine. This allowed us to engage existing fans while also reaching new target audiences, strengthening the emotional connection to the brand.
Further Cases
Credibility scores: In sustainability communication for Zapf Creation, the facts speak for themselves. Concrete facts and figures as well as achieved goals take centre stage.
Content creation for Landal: With creative content, strong storytelling and cross-media placements, we have been ensuring visibility for years.
For the toy manufacturer
Schleich, we generate content
that hits home and stories that get read. We know how to strike
a chord with parents.