Cuddly weekend with Landal and Zipster
Influencer marketing that reaches families
“Our weekend with friends at Landal Winterberg was exactly the family reset we needed: cooking together, painting ceramics, and relaxing in front of the fireplace in matching Zipster outfits in the evening. The combination of the cozy Landal accommodation and the snuggly Zipster outfits felt just perfect for us and we ended up with some great content.”
Sarah Leschke, mother of four and influencer @mrs_mamaa
The task
Two brands, one target group: we strategically bring Landal and Zipster together – because both want to reach young families on social media. We see the perfect match and develop a joint storyline: “Cuddly weekend with Landal and Zipster” The goal is an influencer campaign with selected momfluencers who authentically represent both brands and stand for emotional family moments.
The implementation
Three momfluencers travel with their families or friends to various Landal holiday parks for a weekend full of nature experiences, family time, and cozy moments. During the day, they explore the surrounding area, go on nature trips, and enjoy the activities on site. The focus is on the cozy vacation home and the matching Zipster look. In stories, reels, and posts, they take their followers along and show off the stylish pajamas and comfortable Landal accommodations. This creates emotional, strong brand content for both partners.
The result
The content resonates: Followers comment enthusiastically on the Zipster outfits and praise the Landal holiday parks. Both brands share the posts on their own channels, thereby increasing the visibility of the campaign. The collaboration achieves a reach of over 300,000 across all assets and demonstrates how effective influencer marketing is in family communication.
Further Cases
We identify suitable licensing
partners in the family market for Zipster and communicate
these strong partnerships to the outside world.
One trend, three bloggers, three regions: With a cooking blogger collaboration for Landal,
we bring real culinary delight
to the holiday home.
Crimefluencer campaign:
Actors and influencers put their detective skills to the test
for the new Puzzle X Crime from Ravensburger.