The family universe in every aspect
“I’m grateful to have a PR agency by my side that intimately understands the world of children and families and is deeply connected within the industry. Together, we have achieved visibility in almost all top German publications, particularly in the realm of sustainability, with an outstanding share of voice – all through earned and owned activities alone.”
Kristin Malbrant, Head of PR and Corporate Communication, Schleich GmbH
The PR agency for kids and families
Families are dynamic and family-related topics evolve rapidly. We cherish the microcosm surrounding education, leisure, and mental load, staying close to the heartbeat of children and parents in our target audience. For over 20 years, we have joined forces with the most influential journalists and gatekeepers in parenting and family media within the DACH region (Germany, Austria, Switzerland).
Looking at every topic from a parental perspective as well, we hit the pain points of this audience, whether in mommy or daddy influencer partnerships or in professional articles for educators. Our clients are willing to take responsibility for the impact of their products within the families and keep a keen eye on child development, from toys to baby and children’s gear to fashion.
Halloween Influencer Campaign for EUROPA radio plays
Crafting Fun in a Holiday Home with Hedda Hex
Just in time for Halloween, EUROPA Hörspiele released the new episode of the beloved series Hedda Hex. We used the seasonal event for an influencer campaign and let Mom influencers with a knack for DIY get creative. At the same time one influencer and her family travelled to a Landal GreenParks holiday resort to spend a great autumn holiday with lots of Hedda Hex spooky fun planned in their holiday home.
Storytelling for Schleich
Fairies playing in the mud and dinosaurs helping with homework
For our client Schleich, we generate content that resonates. We understand how to hit home with parents: from travel game ideas to learning incentives during holidays and educational topics like “free play,” we find content and tell emotional stories.
Anniversary campaign: Wieso? Weshalb? Warum?
Emotional children’s questions combined with tips from experts
For the popular non-fiction series Wieso? Weshalb? Warum? from Ravensburger we generated eye-catching placements for the target group of parents. The importance of questions in children’s development was at the centre of our cross-media campaign.
