The New Must-Have Product for Families: Zipster
Brand Development and Communication Strategy for the DACH Region
“With UHLMANN PR by our side, we’ve found an agency that not only shares our vision but also understands it and brings it to life. Their intuition for our target audience, deep market knowledge, and strategic expertise have proven to be a real asset in driving our growth across the DACH region.”
Evie Kalo, Founder of Zipster
The task
Zipster is a young, innovative brand from the Netherlands, offering sustainable children’s fashion, stylish maternity and nursing wear, and on-trend essentials for families. Dutch design meets soft bamboo – and is already winning over parents everywhere. In 2025, Zipster aims to boost its visibility and continue expanding in German-speaking markets.
Our task: to develop a finely tuned branding and communication strategy for the DACH region. The objective is to embed Zipster in the minds and hearts of its target audience through strategic media planning, PR, and brand positioning.
The implementation
For those who value style, sustainability, and practicality, Zipster is a must-have – and that spirit is exactly what we’re bringing into the public eye. At the heart of our brand-building strategy are young parents who prioritise quality, design, and everyday functionality.
By combining earned, owned, and paid media, we are creating meaningful visibility within the community. Media partnerships, influencer relations, event presence in urban locations, and strategic brand collaborations ensure that Zipster is recognised as the ultimate it-piece for families. We also support the brand in identifying suitable licensing partners and developing pop-up store concepts.
The result
Initial success was quick to follow: Zipster debuted as an exciting new brand at the Liz & Lou event in Munich, with enthusiastic influencer coverage and features in trendy family-focused media such as Luna Mum. The first licensing collaborations are set to launch in autumn. This communication strategy sets the pace for 2025 – and we look forward to the next steps and impactful moments as we continue to build Zipster’s brand presence in the DACH market.
Further Cases
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