Harnessing Synergies and Connecting Brands
Schleich and Tribu Box Join Forces
“UHLMANN PR played a key role in establishing our partnership with Schleich. The agency connected us with the right stakeholders and initiated a collaboration built on shared values. Partnering with Schleich has taken us on an exciting, innovative journey – expanding our rental offering with a beloved brand.”
Cilia Laug, Founder of Tribu Box
The task
Schleich captivates children with imaginative play figures – Tribu Box delivers curated, educational toys to families through a convenient subscription rental model.
Our task: not only to create engaging content, manage media relations, and develop creative campaigns for both brands, but also to proactively identify and initiate strategic partnerships.
Both companies have successful business models in their own right – but what if they joined forces?
The implementation
The perfect match: Leveraging our network, we connected the right contacts at Schleich and Tribu Box. What began as initial conversations quickly evolved into a joint initiative: Tribu Box launched three new toy rental boxes featuring Schleich animals. The result is an innovative, sustainable partnership that benefits both brands. We communicated the collaboration across parenting and toy industry media.
The result
What started as an idea has grown into a successful brand partnership. The toy rental boxes featuring Schleich figures have been well received by families, and the collaboration between Tribu Box and Schleich has proven to be a success. It’s a sustainable model that fits the spirit of the times – and a strong example of how thoughtful communication can create synergies that benefit both partners.
Further Cases
We ensure ‘#real fun in
the holiday home’ by
bringing our customers Landal GreenParks and Ravensburger together.
For the toy manufacturer
Schleich, we generate content
that hits home and stories that get read. We know how to
strike a chord with parents.
Crafting Fun in a Holiday
Home: For the Halloween episode
of Hedda Hex, we implemented an influencer campaign
for EUROPA and Landal.