Start-Up Communications for Tribu Box
Effective Media Planning
“Sustainability is at the heart of what we do – it’s important to us that our toys are eco-friendly and remain in circulation through our rental model. To communicate this unique concept, we needed an agency with expertise in PR for the children and family sector, as well as a strong sensitivity to sustainability. UHLMANN PR understands both worlds inside out and supported us professionally as we took our first steps into the German market.”
Cilia Laug, Founder of Tribu Box
The task
With an overwhelming number of toys on the market, parents are often left wondering how best to support their child’s development. The two founders of Tribu Box have created the perfect solution: age-appropriate, sustainable toy boxes available through a rental model.
Our task: to establish awareness of this young start-up in Germany in 2022 – with strategic media placements designed to appeal to responsible, environmentally conscious parents.
The implementation
Sustainable, innovative, and practical for everyday family life – we sharpened this clear profile in a press release tailored to parenting media. The focus was on Tribu Box’s rental model, offering educationally valuable, age-appropriate toys – rented instead of bought.
Alongside traditional PR work, we developed a bespoke media plan for parenting publications, precisely aligned with the target group of modern, sustainability-conscious parents. We strategically placed Tribu Box in relevant parenting media such as Leben & erziehen, Eltern, Luna Mum, Babyliebe, and Echte Mamas – key platforms where today’s parents look for guidance and inspiration.
The result
A lasting PR success: With highly targeted placements in leading parenting media, we achieved an impressive reach of 24 million readers and positioned Tribu Box as an innovative start-up in the field of sustainable toys. Through both online and print channels, environmentally conscious young parents discovered the smart rental model behind Tribu Box.
Further Cases
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